Octopus is an excellent source of nutrients and protein, but unlike land-based animals, there is little or no fat to help create meat that is juicy and tender, with a tender, satisfying texture. And because octopus is mostly muscle fiber, it is essential that these fibers are broken down in order to create a mouthwatering final product – that’s where the tenderizing process comes in. We use the purest ice-cold water, high-quality sea salt and tumble the octopus gently until it passes our stringent visual inspection. We believe this process creates the best octopus you can find.